Our company has a history of 11 years and a large scale.Every year will regularly participate in large foreign trade fairs at home and abroad.For example, Germany Cologne exhibition ,last year's Shanghai furniture exhibition and the upcoming Canton fair.In recent years, more and more booths of countries along the Belt and Road have been added to the exhibition, which allows us to have more opportunities to meet and get to know customers. We also get some experience through joining in the exhibition;There are many advantages to participate in the exhibition,

1. Contact cooperative customers at low cost
The most effective way for a company to reach qualified customers is to attend exhibitions.According to the survey, the average cost of using the exhibition to contact customers is only 40% of the cost of other ways to contact customers.
2. Less work, high quality and high order signing rate
After contacting qualified customers at the exhibition, the subsequent workload is less.According to the survey, enterprises only need to make 1.8 calls to potential customers at the fair to make a deal.By contrast, a typical business sale requires 7.8 phone calls.At the same time, 54% of all orders placed by customers to exhibitors for visiting the exhibition did not require personal follow-up visits.
3. Get to know a lot of potential customers
Based on the average number of visitors to an exhibitor's booth, only 12% received a call from the company's sales staff in the 12 months before the show, according to the study.88% for new potential customers, and the exhibition also brought high-level new customers for exhibitors.For the products and services of participating companies, 49% of visitors to the exhibition are planning to purchase those products and services.
4. Competitive advantage -- show imagination and strength
The exhibition provides an opportunity for exhibitors to show their strength in front of competitors.Through well-trained booth staff, active pre-exhibition and in-exhibition promotion, and attractive booth design, the competitiveness of participating companies can become radiant.In addition, visitors to the exhibition will use the opportunity to compare the exhibitors.Therefore, the exhibition is a good opportunity for exhibitors to show their image and strength.
5. Save time -- get twice the result with half the effort
In three days, the exhibitors have reached more potential customers than they can reach in six months or even a year.What's more, face-to-face communication with potential customers is an important means to quickly establish stable customer relations.
6, harmonious customer relations
Customer relations are a hot topic for many companies and an exhibition is a good place to build rapport with existing customers.Exhibitors can express their gratitude to their customers in the following ways: warm hospitality, company's latest product information, company gifts, one-on-one dinner, other special services, etc.
7. Teach customers to try the product or feel the service
There are few opportunities for sales people to bring products to home for demonstrations.An exhibition is the best time and place for exhibitors to demonstrate their products or services to potential customers.
8. Competitive analysis
The exhibition site offers an invaluable opportunity to study the competitive situation.Here, the use of competitors to provide products, prices and marketing strategy, and other aspects of information to help you develop a business in the near and long term planning.
9. Expand the influence of enterprises
Most exhibitions usually attract a lot of media attention, and it is a rare opportunity for exhibitors to make use of media for publicity.
10. Market research of products and services
The exhibition provides an excellent opportunity for market research.If an exhibitor is considering introducing a new product or service, they can conduct a survey of visitors at the exhibition to find out what they want in terms of price, function, quality and service.